mijente latino vote campaign Mijente, a Latino grassroots organization, launched the "Sister State" program to register Latino voters in key battleground states.
Image via Mijente

A Latino grassroots organization is going full-force with their fight to vote out President Donald Trump in the upcoming election. 

For the past five years, Mijente has been one of the biggest forces to fight for the human rights of Latinos in the United States. Whether they’re demanding justice for Latinos that are killed by police, raising funds during the coronavirus pandemic, or protesting racial inequality, their work is never-ending. This week, the group is launching another campaign to make sure Latinos register to vote and get President Donald Trump out of the White House. 

Related: Latinos Are Not a Monolith. Stop Saying We Have a Voter Turnout Problem.

Mijente has announced a new electoral program as part of its “Fuera Trump” campaign to mobilize Latinos and defeat Trump in November. According to the group, the “Sister State” program “will funnel Latino organizing networks into the battleground states of Arizona, Florida, Georgia, and North Carolina to make the biggest, and smartest, impact possible.”

To ensure Mijente reaches as many Latinos as possible, they are planning to work with partners on the ground to develop and execute the distinct strategies each state needs to turn out the vote against Trump in November. Those partners are Living United for Change in Arizona (LUCHA)Carlos for PhoenixNew Florida MajorityGLAHR Action Network, and SONG Power. And they’re not going to let COVID-19 stop them from engaging with the Latino community. 

“Mijente comes from a legacy of putting our bodies on the line for each other,” political director Tania Unzueta said in a press release. “Even though we can’t yet return to face-to-face campaigning, we’re honoring that legacy with this program. We are driving energy into the battleground states of Arizona, Florida, Georgia, and North Carolina, where our people will be fighting it out to the very last vote on election night.”

Related: Why Non-Registered Latinos Are Taking the Necessary Steps to Vote in 2020

Some of their outreach is being done via text messages, both in English and Spanish, phone calls, and emails. In North Carolina, 41 members and volunteers sent over 40,000 bilingual text messages to Latino households. In the days to come, they will once again reach out to these people and ensure they are registered to vote and will commit to vote against Trump. 

For more information on Mijente, click here and here