biden-kamala-spanish-ad The Biden campaign has released a new bilingual commercial for the Latino community featuring Kamala Harris.
Image via screengrab

“Kamala is the final piece of the puzzle,” the narrator says in a message that switches between English and Spanish.

With Sen. Kamala Harris officially on Team Biden, the new campaign ads are here. Just a couple of days after former Vice President Joe Biden announced Harris as his VP running mate, the Biden campaign has released a new bilingual commercial for the Latino community. 

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The 30-second spot begins with a familiar saying heard in Latino households, “Dime con quién andas y te diré quién eres,” which translates to, “Tell me who you walk with and I’ll tell you who you are.”

“That is what our abuelas and abuelos taught us,” the female narrator says, adding that with Harris, Biden “is walking with perfect company.” To drive the point home, the ad says that the California senator has been a champion of the Latino community for years. 

READ MORE: Biden’s VP Selection Matters to Latinos. Here’s What You Need to Know.

This latest effort to reach Latinos follows the ads in different Spanish accents the Biden campaign has released in the past few months.

Harris aligns with Biden on Latino issues, especially on immigration. Like Biden, her presidential platform included a path of citizenship for DACA beneficiaries and extending those benefits to their undocumented parents

“Every day in the life of a Dreamer who fears deportation is a long day,” Harris said last year during her presidential run, adding that their lives were “on the line.”

In April, Harris introduced in Congress the COVID-19 Racial and Ethnic Disparities Task Force Act, which addresses the disproportionate impact the pandemic has had in communities of color. The bill creates a task force, whose work towards:

  • Providing weekly resource allocation recommendations to FEMA and Congress to better serve the most affected communities.
  • Provide oversight and recommendations to federal agencies about how to disburse COVID-19 relief funds.
  • Report to Congress on structural inequalities preceding the pandemic and how they contributed to disparities in infection, hospitalization, and death rates.
  • Establishing a permanent Infectious Disease Racial and Ethnic Disparities Task Force at the end of the pandemic to continue this line of work.