J-Lo Vote Like a Madre Image via screengrab.

Other celebrities taking part in the viral challenge include Salma Hayek, Zoe Saldana, Karla Souza, and Eva Longoria Bastón. 

Jennifer Lopez and other celebrity Latinas are pushing a critical voting initiative called Vote Like A Madre that brings awareness to climate change. The aim is to bring together a “national movement of Latina moms pinky promising their kids to vote for candidates with bold plans to fight climate change.”

“Max and Emme are my world,” Lopez posted on Instagram. “When I think about what their lives will be like if we ignore the significant impact climate change is having on our planet, it breaks my heart. We need to do something about it and take action NOW. That’s why I’m pinky promising to #VoteLikeAMadre for candidates who believe in science and will work to protect the environment. All the madres out there, will you join me?”

The #VoteLikeAMadre campaigns ask parents to show themselves on social media, making a pinky promise with their kids that on Nov. 3 they will vote for candidates who support climate change action. The campaign is presented by the Latino Victory Fund. 

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“We’re at a tipping point that requires bold action, and that means electing candidates who are fierce supporters of environmental protection laws and who vow to combat climate change,” Nathalie Rayes, president and CEO of Latino Victory Project, said in a press release. 

Other celebrities taking part in the viral challenge include Salma Hayek, Zoe Saldana, Karla Souza, and Eva Longoria Bastón. 

“It is in my maternal instinct to dream for my children the best future I can possibly give them, but with the worsening of environmental conditions, I worry what kind of world my children and my grandchildren will inherit,” Hayek wrote. “Stand with me in the fight against climate change. Let’s make a pinky promise to our children to do our best for the environment and #VoteLikeAMadre Nov. 3.”

The movement is not only about celebrities. Latina moms throughout the country have posted their own pinky promises to their children on social media. 

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Ashley Segura, a mom from Texas, posted her #VoteLikeAMadre picture writing: “When I think about what their lives will be like if we keep letting polluters heat the planet, it breaks my heart. We need to do something about climate change now. That’s why I’m pinky promising to #VoteLikeAMadre for candidates who will hold polluters accountable.”

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