Stories tagged: "Goya"

Business boycott-goya-2
Business Here’s How Praising Trump Could Cost Goya More Than a Boycott

Many Hispanic consumers feel betrayed by Goya Foods after its CEO's comments praising Trump. 'They will pay for it,' says a Latino marketing expert.

July 17, 2020 4:03 pm EDT Rebecca Aguilar Rebecca Aguilar
Culture ivanka-trump
Culture UPDATED: Ivanka Trump May Have Violated Federal Ethics Law With Goya Promotional Tweet

Latinos vowed to boycott Goya food products after its CEO praised President Donald Trump. Now another Trump is coming to their rescue.

July 15, 2020 2:03 pm EDT Araceli Cruz Araceli Cruz
Culture boycott-goya
Culture As Latinos, Food Is Our Identity. That’s Why I’m Boycotting Goya.

Food is our identity. This may explain the swift and categorical reaction from most Latinos to Goya’s CEO praise of Donald Trump: it's like a personal betrayal.

July 13, 2020 4:00 pm EDT Yehudit Mam Yehudit Mam
Culture Trump-Goya-CEO
Culture WATCH: Latinos Boycott Goya After CEO Says U.S. Is “Truly Blessed” With Trump

For the past 84 years, the Goya brand has been a staple of Latino households. But those days may be over thanks to its CEO and Trump.

July 10, 2020 11:09 am EDT Araceli Cruz Araceli Cruz

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