Many Hispanic consumers feel betrayed by Goya Foods after its CEO’s comments praising Trump. ‘They will pay for it,’ says a Latino marketing expert. When Goya Foods CEO Robert Unanue gushed over President Trump at a White House Hispanic Property...
The Office of Government Ethics director said Ivanka Trump’s Goya tweet was an ethics violation. Days after Latinos said they would be boycotting Goya, the First Daughter and Senior Advisor to President Donald Trump, Ivanka Trump tweeted an image of herself...
Food is our identity. This may explain the swift and categorical reaction from most Latinos to Goya’s CEO praise of Donald Trump: it’s like a personal betrayal. I used to buy Goya’s anchovy-stuffed olives, and once in a while a can of beans. But I will no longer buy...
For the past 84 years, the Goya brand has been a staple of Latino households. But those days may be over thanks to its CEO and Trump. President Donald Trump has made some attempts to reach the Latino community, but they didn’t go as well as he may have expected....