If you want to reach Latinos, you have to speak to each group individually and directly—and not just during the elections.
The Georgia Senate runoff elections gained two new Democrat senators, and Latinos, despite being a small portion of the population in Georgia, had a lot to do with flipping the state.
Expert says Latino, Black, and Asian communities will be decisive in Tuesday’s runoff elections.
“Folks don’t really understand there is a runoff,” Maria del Rosario Palacios, who founded Georgia Familias Unidas, said. “They say, ‘No, no, no, I voted in November. I’m good.’”
The massive turnout is the result of grassroots organizations that have been mobilizing Latinos for decades, not just during this election.
A Boricua living in Florida is glad to be part of the electoral process this year, amid the issues brought upon by the pandemic.
Dilianna Bustillos grew up in Venezuela during difficult times, so she has experienced firsthand what it feels like to be in a divided country.