Stories tagged: "Goya boycott"

Here’s How Praising Trump Could Cost Goya More Than a Boycott

Many Hispanic consumers feel betrayed by Goya Foods after its CEO's comments praising Trump. 'They will pay for it,' says a Latino marketing expert.

UPDATED: Ivanka Trump May Have Violated Federal Ethics Law With Goya Promotional Tweet

Latinos vowed to boycott Goya food products after its CEO praised President Donald Trump. Now another Trump is coming to their rescue.

As Latinos, Food Is Our Identity. That’s Why I’m Boycotting Goya.

Food is our identity. This may explain the swift and categorical reaction from most Latinos to Goya’s CEO praise of Donald Trump: it's like a personal betrayal.